
Boston Scientific Clinical InSite Application
Boston Scientific is a worldwide developer, manufacturer and marketer of medical devices whose products are used in a broad range of interventional medical specialties.
Situation
The objective of the Clinical InSite initiative was to develop a standard approach to solutions-based communications with a clinical thought process. By making the breadth of the product offering more accessible, the Boston Scientific sales representatives could be positioned as clinical educators; facilitating the recommendations of more complete solutions encompassing a group of products rather than individual products.
Antidote X Remedy
On this one, Antidote X truly married form with functionality, creating a robust web based application.
The initial launch of this tool was designed for the internal audience of Boston Scientific sales representatives. Phase 2 of this project will extend most of the functionality to an external audience of Medical Professionals. Because of the possible evolution of the user demographics for the use of this tool, it was imperative that the design be on-brand.
Integration with existing product data repositories and content management systems was established. Antidote X developed custom tools for this integration and also to fill voids in content management not available through existing systems.
The end result is a beautiful application that exceeds the expectations of the project.
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