St. Jude
Trade Show Animations
St. Jude Medical, Inc. (NYSE:STJ) is a $2.3 billion global cardiovascular device company with headquarters in St. Paul, Minnesota. The company sells products in more than 130 countries and has over 20 operations and manufacturing facilities worldwide.

Situation
St. Jude Medical attends many trade shows as a means to promote its product line and present itself as an industry leader. Because the industry is so fast-paced, St. Jude places a high level of importance on their presence and image at these shows. Antidote X was hired by St. Jude Medical to create a system that would allow them to digitally show product within the trade show environment.

Antidote X Remedy
Antidote X created an array of product animations to be used at trade shows. These animations were designed to play on plasma screens surrounding the St. Jude trade show booth. The animations were strategically created so that products could be easily swapped to allow simple management.

In addition, more complex concept-driven animations did everything from showing the actions of a specific product, to showing a branded message that would spark interest in passersby.