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The Antidote X formula
Our process at Antidote X has been proven time and time again to deliver effective strategic Interactive marketing remedies for our clients' ailments. By identifying the key components that make up any project and then, not only allowing them to, but insisting that they interact with each other in an iterative manner, we have broken free of the linear model.
Our not-so-secret ingredients:
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Discovery
This is where we gain information about your Brand, competition, project objectives, target audience, measurement requirements and available assets. It's also when Antidote X and our client become comfortable with each other's personal communication styles in order to form an enjoyable and productive working relationship.
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Strategy
The strategy phase is when we flush out the final scope and, once complete, address information architecture, wire frames, creative considerations, functional requirements and technical specifications. These components become the foundation on which everything is built.
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Creative Design
This is where the strategy comes to life. Based on the learning acquired in previous phases, we deliver concepts that are on target and on brand, giving you a first glimpse at the look and feel of your interactive marketing initiatives. Then, we carry the concept throughout your entire site.
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Technical Development
This phase encompasses front-end html, back-end server-side scripting, and database architecture. We follow strict guidelines for best practices, performance and code documentation, and build our databases to take advantage of primary and foreign keys, indexes and constraints, for top-performing structures that maintain data integrity.
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Testing and Deployment
With an interactive marketing campaign built on a solid foundation of discovery, strategy, creative and technical development, testing should be merely a formality. Nonetheless, we have developed an in-depth quality assurance process. During this phase, we create test-case scenarios that mimic every aspect of real-life usage.
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Review and Measurements
Antidote X takes a proactive approach by scheduling marketing reviews, developing analytic testing, tracking traffic to your site and utilizing other tools to review and improve on every project.
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At Antidote X, all the disciplines are inserted throughout the lifecycle of the project or campaign and no one operates in a silo. Of course, Strategists were meant to strategize, Creatives were meant to create, while programmers are there to develop; however, some of the best creative concepts have come from the programmers and the creatives have come up with solutions for technical challenges. We use the key areas of our process to keep the project on time and budget. Because we recognize that everyone may have something to contribute outside their discipline, with constant adaptation our iterative process ensures the most effective strategic, creative and technical remedy for our clients.
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